If you ever have been wondering if your organization have competitive (internally or externally) AD&M projects, have been involved in benchmarking of your AD&M services, paying for outsourcing of your AD&M etc., then this panel talk will be interesting for you!
We have panelists representing both suppliers of this kind of benchmarking and a client who has been benchmarked and they will answer your questions like how it is done, how long it will take, which benchmarking data to be used, if it can be valuable, trustful and for example useful for performance improvement.
Very welcome to this unique opportunity! Register now!!
Date and Time:
June 05, 2025 : 10 a.m. Eastern Time (Time Conversion)
Webinar Language: English
Panel Members:
Don Beckett – Donald Beckett has 41 years of experience in Information Technology including 30 years in software process improvement, software metrics, and productivity and quality analysis. He is a respected presenter and published coauthor of the book IT Measurement: Practical Advice from the Experts. He is also a Certified Function Point Specialist. Don has helped many organizations tie their process improvement efforts to measurable gains in productivity, quality and predictability. Before beginning his IT career, Don was a high school foreign language teacher.
Matt McDonald – Matt “Mac” McDonald leads Galorath’s professional services strategy, operations, and business development. With over 30 years of experience, he is a recognized leader in cost, schedule, and risk management innovation, helping organizations improve decision-making across complex programs. He has architected and delivered high-impact solutions spanning full life cycle cost estimation, price-to-win analysis, and AI-enabled acquisition support. His expertise includes program analytics for digital transformation, cloud migration, and cybersecurity across regulatory, healthcare, energy, and higher education sectors, as well as throughout the Federal space, including defense and civilian agencies. Under his leadership, Galorath has expanded its service offerings to integrate digital engineering, AI, and advanced modeling tools that drive efficiency, transparency, and mission-aligned outcomes.
Alfonso González – Alfonso González is a computer engineer with a master’s in project management and software engineering. He graduated from the University of Alcalá (Spain) and Wrexham University (Wales). With over 15 years of experience, he specializes in implementing and defining productivity management and vendor governance models. Alfonso, an IFPUG CFPS since 2008, is a partner at LedaMC, where he currently leads the benchmarking area and serves as an account manager for various productivity services. His professional journey includes roles as an FPA instructor and consultant globally. Lately, he has focused on the practical and beneficial implementation of FPA techniques within agile environments. Additionally, he is a member of the IFPUG Business Applications Committee (BAC) to promote a quantitative approach based on IFPUG standards for executive decision-making.
Luis María Martinez – In the early years of his professional career, Luis worked in development teams performing tasks ranging from developer to analyst. Later, as a project manager, he participated in the implementation of various systems within his company and managed numerous projects in the telecommunications sector. After nearly 17 years of experience, he was offered the opportunity to lead his company’s productivity office. Within the productivity office, he has been participated in negotiating productivity references with the different suppliers, reviewing activities developed using AGILE methodologies, comparing efficiency with Waterfall developments. Additionally, he analyzed available data to identify trends in supplier behavior and pinpoint areas for improvement (efficiency).
Gabriel Gori – Gabriel Gori is an experienced IT performance and governance specialist with a strong track record in optimizing software development efficiency and benchmarking IT software delivery. Over the past decade, Gabriel has led initiatives to define and implement performance measurement frameworks, leveraging function point analysis to assess and improve project productivity across complex IT environments. He has been instrumental in designing KPI dashboards, conducting benchmarking studies and delivering strategic insights to senior leadership. His work has consistently supported data-driven decision-making and process optimization in IT organizations. Gabriel is a Certified Function Point Specialist (CFPS), reflecting his deep expertise in functional sizing and its application in performance management and benchmarking practices.
Panel Moderator:
Kelsey Conlan – Kelsey Conlan is an experienced IT Consultant with over a decade in client-facing roles across the technology and healthcare sectors. Originally from Minnesota, USA, and fluent in both English and Spanish, she is currently based in Madrid, Spain.
Kelsey brings deep expertise in software implementation, client engagement, and data-driven performance analysis. She has held key positions at companies including LedaMC, Nordhealth, and Oracle Cerner. She is certified as both an IFPUG Certified Function Point Specialist (CFPS) and a SNAP Specialist (CSS). Kelsey holds a Bachelor of Science in Business Administration, magna cum laude, in International Business and Spanish from Creighton University. Her diverse background and international experience make her a dynamic and thoughtful moderator for today’s discussion.
Time Converter and World Clock – Conversion at a Glance – Pick best time to schedule conference calls, webinars, online meetings and phone calls.
Effortless time conversion and world time. Schedule conference calls, webinars & online meetings, plan travel and track flight arrival time across time zones.
AD&M Benchmarking – Panel Talk