Top 10 Reasons to Attend IFPUG’s #ISMA14

August 14, 2017 Conference General

Are you planning to attend #ISMA14 in Cleveland September 13-15, 2017?  If you’re not sure how to convince your boss to let you attend, this post is for YOU!

Many conferences have an agile or measurement track, but ISMA14 is a unique opportunity to learn metrics best practices in a setting by and for measurement practitioners! Few others can boast this claim, and if you’re not already registered, maybe this article will change your mind!

When I think about “Why @ISMA14?”, I realized that there are 10 compelling reasons to attend:

Top 10 Reasons to Attend IFPUG’s #ISMA14 (International Software Measurement and Analysis) conference (Especially if you can only attend one measurement conference this year):

  1. CAPERS JONES! The ISMA14 lineup of speakers is unprecedented (see also #6) – especially with our opening keynote: industry guru, prolific author, and staunch IFPUG Supporter:  Capers Jones! Capers has graced the IFPUG stage more than any other presenter – AND – he is set to release a trilogy of Function Point books (the second is imminent.) Come and hear how he proposes to use Function Points for Economic Analysis: 30 years of IFPUG FP Progress.
  2. INTERNATIONAL NETWORKING! ISMA14 is truly an international meeting place to talk about Function Points, Parametric Estimating, Project Costing and Economics, Agile measurement, and SNAP points in relation to today’s changing landscape of software and systems development. We also have confirmed speakers coming from South America, Europe, and the U.S. and professionals bounded only by their love of measurement.
  3. MEMBER DISCOUNTS! You may already know that there are discounts available for every member of IFPUG, ICEAA, PMI or IIBA! See the registration form at or send an email to [email protected] if you need help or have questions!). Using a discount code to register can save you a bundle on your registration pricing!
  4. MEET NEW FRIENDS AND IFPUG PAST PRESIDENTS! We’re bringing the world together for #ISMA14 – it’s our 30th Anniversary of IFPUG bylaws! The program is outstanding (featuring current IFPUG President Tom Cagley, and past presidents Joe Schoefield and Carol Dekkers) with outstanding content!  Other past presidents including Mauricio Aguiar of Brazil (our incoming President) and Kriste Lawrence of USA (our most recent past president) will also be attending.  See our full conference program here:
  5. COMPRESSED LEARNING – 3 days of KNOWLEDGE TRANSFER! The conference promises (and delivers) a friendly and comprehensive schedule that encourages networking, sharing of best practices and lessons learned. Even the most introverted attendees leave with new friends and great experiences! The conference on Sept 15 follows 2 full days of workshops on Sept 13-14.  Purchase the bundle for the most value and biggest discounts!  Register today to get your first choice of morning/afternoon workshops at
    • Bob Hunt, Vice President of Galorath, who will talk about the how the The International Cost Estimating and Analysis Association: ICEAA has embraced function points in their body of knowledge;
    • Carol Dekkers, President of Quality Plus Technologies, and Dan French, Senior Member of COBUS, will talk about FP Coming of Age (and the top reasons mature organizations do and should use them!)
    • Dan Horvath, Planning Analyst at Progressive Insurance who will talk about Getting your projects off to a good start using a Project Initiation Center of Excellence;
    • Joe Schofield, Senior Advisor to the Software Gaming Industry, who will talk about Function Points and the Internet of Things;
    • For the complete program, visit
  1. CEPs, PDU’s AND ICEAA CERTIFICATION CREDITS! All at the same place! #ISMA14 is the first time that IFPUG, ICEAA and PMI have joint ventured to provide YOU with all the continuing professional education credits you can possibly get!  For more information visit:  at or call/contact me at [email protected]!
  2. CLEVELAND TRULY ROCKS! With the location of our conference site: downtown Hilton Garden Inn Cleveland venue, we’ll be near great sights including the Rock and Roll Hall of Fame, Great Lakes Brewing Company, and an array of changing autumn leaves. What more could you ask for with plentiful daily flights from all east coast USA airports. Here’s more info about Cleveland:
  3. WORKSHOPS BY EXPERTS! Four great ½ day (all continuing education credit eligible!) workshops are lined up for Sept 13-14 featuring long time IFPUG experts and an array of comprehensive content.  See
  4. BONUSES – BEST PRACTICE SHARING, 30th ANNIVERSARY CELEBRATION & THE INTERNATIONAL YEAR OF SOFTWARE MEASUREMENT! There are many opportunities to connect with others at #ISMA14 and save tons of time and money creating a sustainable measurement program – the experts will all be there in Cleveland! Why not check out the cost-effective program today?

There’s no other conference anywhere in the world in 2017 that will connect you as quickly in 3 days with this combination of speakers, insights, bright attendees, leadership, and willingness to share at a single venue. #ISMA14 is the best conference and workshops you can attend this year!

Don’t miss out! I hope to meet you there!

Carol Dekkers, CFPS (Fellow)
IFPUG Director of Communications and Marketing
@caroldekkers (Twitter)